Key takeaways
The promise has changed.
Customers increasingly expect the maker to stand behind uptime and performance for years, not just ship a working machine.
Most makers are flying half-blind.
The data pouring off equipment in the field flows back to almost no one, so the new promise is being made without the information to keep it.
The hardware is already out there.
A large installed base is generating data today that could become services and recurring revenue.


